Make up took a massive part in the 60s. it changed drastically along with the fashion.
in the early to mid-1960s women reacted against the time-consuming, complex hairstyles of the '50s and opted for more practical short styles (often variations of the 1920s bob), or long, straight hair. There was only one makeup look throughout the 1960s: dark eyes paired with pale lips
The 1960s was a youth-oriented decade – the “baby boomers” were coming of age and defined the decade as their own.
Makeup looks were at both ends of the scale, from the au naturel look of the hippie brigade to thedramatic black and white eyes of mod high-fashion, with pastel colours making their mark on the masses.
London had led the way with the mod look (“modernist”) since the late fifties, and new stores catering to the fashion tastes of the younger generation popped up all over, notably in Carnaby Streetand Kings Road.
The mod look peaked between early 1964 and mid-1967. During this time, youth-orientated television shows, magazines and films united young people all around the world.
Make up adverts from the 60s
Agneta Frieberg in a Max Factor ad in Seventeen, July 1963.
Make up icons of the 60s
Modern interpretations